Marc Lecky

Core Competencies

Data Science Job Market EDA - Personal Project - Philadelphia, PA - April 2020
Benefit Package Benchmarking Dashboard - Virtual Client’s Project - Philadelphia, PA - February 2020
Sentiment Analysis on Tweets - Personal Project - Philadelphia, PA - December 2019
UI/UX Project (Farm Finder App) - Personal Project - London, UK - January 2024

Data Analytics BootCamp - CourseCareers - London, UK - 2025
UI/UX Research and Analysis Bootcamp - CourseCareers - London, UK - Grade 93% - January 2024

Senior Digital Marketing Analyst - MDL Digital - London - September 2022 - Present

Collaborated closely with the marketing and product teams, working with data from Google Analytics and Excel to collect and interpret data across multiple channels, including SEO, PPC, and email marketing.
Developed reporting dashboards and visualised key performance indicators (KPIs), making performance metrics more accessible to stakeholders and management.
Conducted comprehensive SEO audits using SEMrush and Ahrefs, identifying gaps in keyword strategies and traffic opportunities.
Surfaced insights from A/B testing by monitoring user engagement and conversion data, guiding management in CRO strategies, resulting in a 5% boost in online sales.
Presented performance data to senior management and stakeholders, explaining the effects of campaign changes and recommending strategic adjustments.

Increased online sales by 5% through user behaviour and conversion path insights.
Raised acquisition signups by 8% through refined SEO strategies and A/B testing.
Achieved a 14% increase in click-through rates by implementing targeted campaigns.
Enhanced webinar attendance by 10% by implementing new email marketing strategies.

Performance Marketing Manager - The Jewellery Page - London - January 2017 - February 2020

I created digital marketing campaigns across platforms including Google Ads, Facebook Ads, and Instagram, working directly with marketing teams to develop content that aligned with paid advertising efforts and brand messaging.
Used tools such as Google Analytics and SimilarWeb to collect and monitor performance data, identifying key trends in user behaviour and audience engagement, which were then reported to senior management and sales teams.
Compiled reports on ad spend and ROI, guiding the decision-making process for budget adjustments and resource allocation. These insights led to a 30% increase in website traffic through better-targeted campaigns.
Led collaboration with design, content, and product teams to align marketing efforts with business goals, ensuring all digital marketing activities were data-informed and performance-oriented.
Worked directly with clients to ensure marketing strategies reflected their business needs, offering insights on SEO performance, PPC effectiveness, and social media engagement that led to a 10% increase in incoming leads.

Increased website traffic by 15% by launching and fine-tuning multi-channel campaigns that successfully engaged target audiences across paid advertising and social media.
Delivered an 8% improvement in brand awareness through targeted digital marketing strategies supported by in-depth performance data.
I achieved a 5% increase in incoming leads by effectively synchronising content marketing with SEO strategies and providing insightful guidance to the marketing team.